Google Ads Management
google ads.
Forward
Reach Customers Across Google.
reach.
Reach People at Different Moments.
Some customers are already searching for a solution. Others are discovering their options, comparing businesses or considering what to do next.
Google Ads can help your business remain visible across these different moments.
Google Search Ads
Capture active demand.
Appear when potential customers search for products, services or solutions related to your business.
Suitable for:
- Website enquiries
- Phone calls
- WhatsApp conversations
- Appointment requests
- Product or service interest
Google Display Ads
Build awareness and extend your reach.
Introduce your business through visual advertisements while relevant audiences browse websites, use apps or engage with online content.
Suitable for:
- Brand awareness
- New products and services
- Promotions and launches
- Visual campaigns
- Wider audience reach
Remarketing
Reconnect with interested visitors.
Reach people who previously visited your website or interacted with your business but did not take the next step.
Suitable for:
- Remaining visible after a visit
- Reinforcing your message
- Encouraging visitors to return
- Supporting longer decisions
- Promoting relevant offers
Performance Max
Expand across Google when appropriate.
Extend your campaign across multiple Google advertising channels using suitable audience signals, creative assets and conversion data.
Suitable for businesses with:
- Clear conversion goals
- Reliable tracking
- Suitable creative assets
- Sufficient budget and data
- Multi-channel opportunities
connected.
Capture Demand. Build Awareness. Stay Visible.
Search, Display and remarketing campaigns serve different purposes, but they can work together as part of one customer journey.
Search Ads help your business appear when someone is actively looking for a solution. Display Ads introduce your business visually, while remarketing helps maintain visibility after someone has shown interest.
Discover
A potential customer sees your business through a Display advertisement.
Search
They search for a related service, product or solution.
Visit
A Search advertisement guides them to a relevant page on your website.
Consider
They explore your offer, compare options or leave without making an immediate enquiry.
Return
Remarketing helps bring interested visitors back.
Act
The visitor calls, submits an enquiry, sends a WhatsApp message or completes another meaningful action.
The objective is not to place advertisements everywhere. It is to select the right campaign for each stage of the customer journey.
managed.
What We Help You Manage.
Radiix manages the important parts of your campaign, from strategy and setup to creative production, tracking, optimisation and reporting.
Campaign Strategy
Define the campaign objective, target audience, geographical coverage, suitable campaign types and starting budget.
Account and Campaign Setup
Build a clear campaign structure around your services, products, locations or advertising priorities.
Keyword Research
Identify relevant customer searches and reduce unsuitable traffic through keyword and negative-keyword planning.
Search Ad Copywriting
Create clear headlines and descriptions that connect the customer’s search with your service, offer and intended action.
Display Ad Creative
Plan and create visual advertisement assets with clear campaign messages for awareness, promotions and remarketing.
Creative Adaptation
Prepare suitable advertisement versions and sizes for the selected campaign formats and placements.
Audience and Location Targeting
Focus advertising on relevant locations, audience characteristics, interests and behaviours where appropriate.
Conversion Tracking
Measure important actions such as form submissions, phone calls, WhatsApp clicks, bookings, purchases or other campaign objectives.
Campaign Optimisation
Review search terms, advertisements, targeting, budgets and campaign performance to identify practical improvements.
Performance Reporting
Provide understandable campaign updates covering spending, traffic, conversions, observations and recommended next steps.
creative.
The Right Message.
The Right Presentation.
Campaign performance is influenced not only by targeting and budget, but also by how clearly the advertisement communicates.
Radiix helps develop campaign messages and visual assets that suit the advertisement format, audience and intended action.
Creative scope
Creative formats and the number of advertisement assets will depend on the campaign scope and selected package.
Photography, video production, advanced animation and large-scale content production may be quoted separately when required.
Search Advertisement Copy
Clear headlines and descriptions that match what potential customers are searching for.
Advertisement Variations
Alternative headlines, descriptions or visual versions that can be reviewed and improved through campaign performance.
Display Advertisement Design
Visual advertisements created around your campaign message, promotion, service or brand.
Format Adaptation
Advertisement assets prepared for the relevant Display or multi-channel campaign formats.
Campaign Message Development
A clear advertising direction that connects your audience, offer and intended action.
Brand Consistency
Creative assets aligned with your business identity, colours, message and overall customer experience.
The Advertisement Is Only One Part of the Result.
Your message, landing page, offer, contact process and tracking should work together. Your advertisement, landing page, message, offer, contact process and tracking should work together.
Advertisement
Does the message match what the customer is looking for?
Landing Page
Does the page clearly explain the service, value and next step?
Offer
Does the visitor understand what is available and why it matters?
Action
Is it easy to call, message, enquire, book or purchase?
Tracking
Can important customer actions be measured accurately?
Because Radiix works across websites, brand identity, digital marketing and content, we can identify improvements beyond the advertising account. This may include refining the campaign message, improving the landing page, strengthening the offer or simplifying the enquiry journey.
practical.
Clear Management From Planning to Improvement.
Radiix keeps your Google Ads campaign structured and understandable, from the initial direction to ongoing optimisation and reporting.
Campaign decisions are based on your objectives, available data and business priorities, not unnecessary complexity.
Performance expectations
Google Ads performance depends on customer demand, competition, advertising budget, campaign quality, creative assets, website experience, offer strength and conversion tracking.
Specific enquiry or sales results cannot be guaranteed.
01. Understand and Assess
We learn about your business, customers, market, location and campaign objectives before recommending a suitable campaign direction and starting budget.
02. Build and Launch
We prepare the campaign structure, keywords, targeting, advertisement copy, creative assets and conversion tracking before launching with the agreed settings.
03. Manage and Improve
We monitor search activity, advertisements, audiences, budgets and conversions, making practical adjustments based on campaign performance.
04. Report and Recommend
We provide clear updates on spending, traffic, conversions and observations, explaining what is working and what should happen next.
questions.
Google Ads Management FAQs.
What is included in Google Ads management?
Google Ads management may include campaign planning, account setup, keyword research, targeting, advertisement copywriting, creative design, conversion tracking, optimisation and performance reporting.
The exact scope will depend on the campaign type and selected package.
What is the difference between Search Ads and Display Ads?
Search Ads appear when people actively search for relevant products, services or solutions.
Display Ads use visual advertisements to build awareness, promote an offer or reconnect with audiences while they browse websites, apps and online content.
Does the service include advertisement creative?
Yes. Depending on the agreed campaign scope, Radiix can prepare Search advertisement copy, Display advertisement designs and suitable campaign variations.
Photography, video production, advanced animation and large-scale content production may be quoted separately.
How much should I spend on Google Ads?
The appropriate advertising budget depends on your industry, location, competition, campaign objectives and the value of each potential customer.
Radiix will assess the opportunity before recommending a practical starting budget.
Is the advertising budget included in the management fee?
No. The Google advertising budget is paid separately to Google.
Radiix’s management fee covers the agreed campaign planning, setup, creative work, optimisation and reporting services.
How quickly can Google Ads generate results?
Advertisements can begin receiving traffic after the campaign is approved and launched.
However, enquiry quality and campaign performance depend on customer demand, competition, budget, advertisement quality, the offer and the website experience. Campaigns also need sufficient data for meaningful improvement.
Can you manage an existing Google Ads account?
Yes. Radiix can review an existing account, identify possible issues and recommend whether the current campaigns should be refined, restructured or rebuilt.
Can you guarantee enquiries or sales?
No responsible campaign manager can guarantee a specific number of enquiries or sales.
Radiix focuses on sound campaign planning, relevant creative, accurate tracking, ongoing optimisation and clear reporting.
next.
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Practical digital solutions for service professionals, small businesses and growing brands in Singapore.
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Radiix Marketing Pte Ltd
22 Sin Ming Lane #06-76
Midview City, Singapore 573969.