YouTube Marketing
watch.
Forward
Turn attention into business opportunities.
discover.
Reach people when they are ready to watch, learn and decide.
People use YouTube to explore products, understand services, compare options and find answers.
These moments give your business an opportunity to reach relevant audiences with creative designed to capture attention and encourage action.
Common Audience Moments
- Searching for information or solutions
- Watching product and service reviews
- Comparing different options
- Learning how something works
- Exploring topics related to their interests
Effective YouTube Marketing Starts With the Right Creative
People can skip or ignore an advertisement within seconds.
Your opening message, visual direction and reason to keep watching must work together from the beginning.
Radiix shapes each campaign around a clear audience, business objective and message that is easy to understand.
Creative Framework
Capture Attention
Use a strong opening hook that gives viewers a reason to continue watching.
Communicate Clearly
Present your offer, value or message in a direct and understandable way.
Encourage Action
Guide viewers towards visiting, enquiring, registering, purchasing or learning more.
Creative Support
We can work with your existing video content or help plan the concept, script, visual structure, editing direction and advertising message.
Filming, advanced animation and full video production can be scoped separately according to the campaign.
connect.
Everything your campaign needs to move from idea to audience.
Campaign Strategy
Define your campaign objective, audience, message, advertising approach and desired customer action.
Creative Direction
Develop the campaign concept, opening hook, visual structure, key message and call to action.
Script and Advertising Copy
Create or refine scripts, headlines, supporting copy and calls to action for the campaign.
Video Content Adaptation
Adapt existing videos into suitable lengths, formats and structures for YouTube advertising placements.
Audience Targeting
Reach relevant viewers based on demographics, interests, search behaviour, viewing habits and previous interactions.
Campaign Setup
Configure campaign formats, placements, bidding, budgets, schedules and conversion objectives.
Performance Tracking
Measure views, watch behaviour, website visits, enquiries, conversions and other meaningful actions.
Campaign Optimisation
Improve targeting, creative, placements, bidding and budgets based on campaign performance.
appear.
Reach your audience across different YouTube experiences.
The right format depends on the campaign message, available creative and action you want viewers to take.
Skippable In-Stream Advertisements
Reach viewers before, during or after videos while giving them the option to continue after the opening message.
Non-Skippable Advertisements
Deliver a complete, concise message when full exposure is important.
Short Video Advertisements
Use brief advertisements designed to build awareness through quick and repeated exposure.
In-Feed Video Advertisements
Place videos within search results, recommended content and YouTube browsing areas.
YouTube Shorts Advertisements
Reach mobile audiences through vertical, short-form video placements.
Remarketing Advertisements
Reconnect with people who previously visited your website, watched your videos or engaged with your business.
Radiix recommends the most suitable formats based on your campaign goals, audience, budget and available content.
together.
YouTube works best as part of a connected digital journey.
A person may discover your business through a video, search for your name later, visit your website and contact you when they are ready.
Radiix can connect your YouTube campaign with:
- Google Search advertising
- Google Display advertising
- Website landing pages
- Remarketing campaigns
- Conversion tracking
- Search engine optimisation
- Social media marketing
- Copywriting and content creation
YouTube creates attention. Your website, brand, content and wider marketing help turn that attention into action.
simpler.
Clear planning. Practical execution. Continuous improvement.
Step 1: Understand
We learn about your business, audience, offer and campaign objective.
Step 2: Plan
We develop the campaign structure, creative direction, targeting and advertising approach.
Step 3: Prepare
We prepare or adapt the advertising message, script, video content and campaign assets.
Step 4: Launch
We configure and launch the campaign across suitable YouTube placements.
Step 5: Improve
We monitor performance and refine the creative, audience, budget and campaign settings.
next.
Ready to move your business forward?
Tell us what you’re working towards. We’ll help you find a clear, practical way to begin.
Contact
Build. Market. Grow.
Practical digital solutions for service professionals, small businesses and growing brands in Singapore.
Services
Contact
Radiix Marketing Pte Ltd
22 Sin Ming Lane #06-76
Midview City, Singapore 573969.